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deadmau5 and Zytara Partner to Launch Groundbreaking Digital Banking Experience – EDM.com

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Canadian electronic music icon deadmau5 has formed a groundbreaking partnership with Zytara, an innovative fintech company, to change virtual banking as we know it.

The partnership will offer the first-ever branded digital banking experience, according to a press release shared with EDM.com. Zytara’s technology is said to enable fans to “interact with deadmau5’s brand” through the company’s banking app, where they can discover merchandise, concerts, pop-ups and more.

Fans will also be able to receive a deadmau5-branded virtual or physical debit card, which can be used at 45 million merchants worldwide.

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