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Google News thinks I’m the queerest AI journalist on Earth

todayJune 16, 2021 2

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Have you ever wondered why Google News surfaces some articles higher than others? If you answered “no” to that question, you probably don’t work in marketing or journalism.

Google News is among the largest traffic drivers for online news sources and it plays a huge role in our day-to-day lives.

Think about it. Let’s say you’re a reporter who writes about barns. You travel the countryside looking for the most interesting barns and you write barn stories.

When people search Google News for the word “barn,” you’d probably hope it surfaced your work.

And if the barn beat was as competitive as, say, the artificial intelligence beat, you’d probably expect space in the Google News feed to be equally competitive. Or maybe you’d figure some big time barn news outlet was gaming the algorithm or buying priority.

Folks. I don’t think that’s how any of it works.

A mystery?

As of the time of this article’s publishing, if you navigate to Google News and type “artificial intelligence queer” into the search box and then hit enter, you should be introduced to a lot of my work.

Using Incognito Mode, Google News returns 120 results for “artificial intelligence queer,” of which 37 are stories that I wrote.