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Storytelling for startups, early-stage influencers, retail media spend – 98bmp

“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who no longer wears Nike shoes every day. And that bugs them.” Shapiro comes from a technical background, as a repeat […]

todayAugust 14, 2021 7


Pokémon GO influencers threaten a boycott after Niantic removes COVID safety measures – 98bmp

The creators of Pokémon GO, Niantic developed one of the first mainstream augmented reality games, boasting 166 million users and over a billion dollars in revenue last year. Taking inspiration from the main series Pokémon games, Pokémon GO uses in-game incentives to encourage users to explore their surroundings, team up with other users to fight legendary beasts, and travel to places they’ve never been before. Before the pandemic, this posed […]

todayAugust 2, 2021 2


Breakr raises $4.2M to connect influencers with emerging musicians – 98bmp

Music app Breakr this week announced a $4.2 million seed round, led by Slow Ventures. The latest raise follows $700,000 in funding from Andreessen Horowitz’s TxO fund – a round the people behind the service considered a sort of proof of concept as they worked to get the idea off the ground. It’s clear why Breakr’s offering is an appealing one investors. The product serves as a way to connect […]

todayJuly 19, 2021 3