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White Claw Expands Nightlife Blueprint With 30 Club Events – EDM.com

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Summer’s last stand has come and gone, but White Claw is making plans to extend seltzer season deep into the fall and winter months.

The popular alcoholic beverage brand is bringing the party inside and onto the dancefloors of several U.K. clubbing hotspots as part of a new initiative working with venues that “champion music genres such as techno, disco and house,” according to Campaign.

The campaign kicks off this fall with Manchester-based club series The Warehouse Project. White Claw is taking the initiative to Bristol, London, Glasgow, Manchester and more, co-branding 30 different events.

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